Fiction

DON’T ASK, JUST TELL!

 

DON’T ASK, JUST TELL!

 

2009 L.A.EYEWORKS BIG SALE

on Melrose Avenue!

 

Friday, October 23   10:00AM to 9:00PM

Saturday, October 24   10:00AM to 8:00PM

Sunday, October 25   11:00AM to 5:00PM

 

Hot frames and sizzling sunglasses at staggering discounts of 30% to 80% off!  Hidden treasures from the l.a.Eyeworks vaults and future forward frames for all who relish uncensored visions!

 

20% off prescription and new sun lenses for sale-purchased frames from October 26 - October 31, 2009

 

Location: 7407 Melrose Avenue, Los Angeles, CA  90046, (323) 653-8255, www.laeyeworks.com
 

ONCE A YEAR -- DON'T MISS OUT!

 

  please forward this post to optically-minded, fashion forward friends who relish uncensored visions

TINY HOUSES / BIG VISIONS

 

 

Get micro with us at a book signing event featuring Mimi Zeiger, author of TINY HOUSES, on Wednesday, August 12, from 5:00 to 8:00PM, at l.a.E yeworks,  7386 Beverly Boulevard (at Martel between Fairfax and La Brea).  TINY HOUSES, published by Rizzoli in April 2009, focuses on dwelling spaces all under 1,000 square feet that challenge readers to take a look at their own homes and consider how much space they actively use.  Using a thoughtful application of green living principles, renewable resources for construction, and clever ingenuity, these homes exemplify sustainable living at its best.

 

 

Brooklyn-based freelancer Mimi Zeiger is the author of TINY HOUSES. She is also the founder of loud paper, an architecture zine and now blog. In addition to her writings on art, architecture, and design, it's no surprise that Mimi is also one of our amazing "Fiction Faces."  Come meet her in person next Wednesday!

The Good Fite

photo: Cybele Malinowski

Postmodern musical chameleon and critically acclaimed Brooklyn-based artist Tim Fite is bringing his maverick stylings to Los Angeles' Natural History Museum tomorrow night, April 3rd, as part of the First Fridays concert series! Fite, formerly known as Tim Sullivan, has been stirring the pot with his own unique flavor of funny cultural critique through his new album, Teeth Lost, Hearts Won.

Ever the explorer, Fite recently discovered Fiction by l.a.Eyeworks while working in Australia, and became quite the fan! Pictured above is Fite wearing (and working) HEP in green fade with plenty of attitude (photographed by Cybele). Don't miss this wise guy's special performance as he serves up some musical magic from the east coast! See more of Cybele Malinowski's amazing blazing photographs at bangbangdot.com.

Framing the Shot

Eyewear on the set! You're seeing an exclusive behind-the-magic peek of the soon-to-be-launched sequels to l.a.Eyeworks' legendary GAZE video! Fiction fan, and director extraordinaire, Bryan Jackson decked out his film crew with Fiction by l.a.Eyeworks' newest and hottest releases: KID and YUP! Parading in a vast array of matte colors, the new Fiction frames are made of a textured plastic that lends itself to a balsa wood-like surface. Light as a feather, but stiff as a board, these frames are the next wave of eyewear! Not to be left out, Bryan's partner in crime (and fabulous food snob) Quyen Tran was all hands on deck with the mad skills behind the camera! Adventure! Horror! Fantasy! Keep an eye wide open for the debut of three fantastic new chapters of l.a.Eyeworks videos!

Q and Wolf

Quyen, cinematographer and foodie extraordinaire, keeps it cool and stylish with her BIZ frames while she shoots on location for the new Twilight film (which would explain the wolf).  Ever the animal lover, Quyen takes a minute to help the furry movie star relax, and enjoy those soft rays of sun.

Fiction Rocks the Runway!

    When John Bartlett's Fall 2009 men's collection hit the runway during New York's Fashion Week, selections from l.a.Eyeworks and it's sister line, Fiction, added the perfect accent of warmth to Bartlett's tweedy paean to men's attire from the 20's and 30's.
    The refined circular shapes of the carious frames acknowledged the past wile looking towards the future of men's wardrobing.  The Fiction highlight was the just-released MAX in butterscotch with Havana tortoise.  For more images of runway coverage visit

Dig Onstage with Lady Danville

When Dan Chang, from Lady Danville, told us that his band has an upcoming gig at the El Rey Theater we decided it was time for an update.  Since we last saw the Fiction Fan Dan, he had just picked up a pair of Dig frames, and Lady Danville has just released their first self-titled EP.  Since then, they've been making the rounds on the Los Angeles circuit and even traveled up north for some one-night stands!
This Friday, Lady Danville will be performing at the El Rey with Tyron Wells.  You can get tickets through the band, or from here. Make sure to check out Lady Danville's website for exclusive content, and plenty of coverage from Dan and his Dig!

RAISE YOUR GLASSES!

It’s time to pop the corks on bottles of seasonal bliss, and as the Daily Telegraph (UK) notes, the GIG in black on crystal is a frame worthy of a toast.  l.a.Eyeworks raises its glasses to you with good wishes for the best of visions in 2009!

AMP-ed Up

Where there is music, there is likely to be an amp - a Fiction Amp, that is. Whitley, the charismatic musician from Melbourne, Austrailia, has been making quite the splash in the music scene.  Check out this awesome video of Whitley wearing his fantastic Fiction frame Amp in brown fade while performing "Lost in Time" from his debut album, The Submarine, at the MoBoogie Loft.  Acoustic or not, Whitley will always have an Amp in his back pocket.

A Cat in Prague

 

This ain't no alleycat!  Fiction fan Andrea sent us this adorable photo of her and baby Tamara at her sister's wedding in Prague, Czech Republic.  Andrea is wearing Cat in havana streak, and hasn't been able to wear anything else since she acquired the feisty frame.   This fashionable design purrs in six  stunning colors making most of your nine lives the cat's meow!